ReProduction was initially an attempt to highlight the growing community of student artists and designers at Brown focusing on producing art goods. The concept was born out of a desire to explore the boundary between art, design and craft - to produce a show examining the interaction between the disciplines. The form of an art sale was an ideal mode in which to explore these concepts, simultaneously juxtaposing art and craft, designer and consumer. In the hopes of establishing a community of designers at Brown (as well as to solicit sufficient submissions), we established the Brown Craft & Design Guild. The organization is currently comprised of the ten designers who participated in the show, all of whom expressed the need for a design community at Brown outside the label of “Visual Arts”. The organization will continue to hold “pop up shop” style events as well as serve as a directory for student makers. A website is critical to this process and is currently under development [here]. Interviews from the event can be found on this site.
Our primary concern was finding a location for the show. Most venues that had enough space were already booked and the prospect of holding a guerilla festival was proposed. Luckily, through the Student Creative Arts Council's Spring Arts Festival, we were able to occupy the bottom landing space of Granoff, outside Martinos Auditorium, Saturday April 28th. Making sure we received enough submissions was another major concern, and in the end we produced two posters soliciting submissions, which can be found on the [website above]. Once we had our artists selected, we focused on publicizing the event well enough to make sure the event was well attended. We were concerned about the volume of sales at the three hour event; but the large success of small, low priced, functional work met our expectations.
The event's first poster was an open call for submissions for a “Student Work Sale”. We chose the name and designed the poster to be ambiguous enough to attract fine art, craft, and design, rather than narrowly limit the event’s appeal. We put the fliers up in targeted areas, such as List and Barus and Holey. The Guild sent pdf's of the submission posters to engineering and visual arts faculty to encourage in their classes. Students who design for the fashion show and work in Brown’s costume studio were also targeted. We put an announcement in Morning Mail and made a Facebook event. On the flier, we included our gmail for submissions, which identified us as the “Brown Craft & Design Guild”. Once we made our selections, and confirmed with the selected students, we put up fliers advertising the show. These included the names of participants. We put an announcement in Morning Mail and made another Facebook event. The day of the event, we put up additional signs around the Granoff area to make the show more visible.
The Brown Craft and Design Guild held the first annual Student Works Sale on Saturday, April 28, 2012 from 12:00pm to 3:00pm at The Granoff Center for Creative Arts.
Artists included: Montana Feiger, Meia Geddes, Maya Mason, Connor McManus, Sofie Ramos, Bridget Sauer, Miranda Steele, Kelly Winter, Christopher Yamane, April Zhang
Artists arrived at 11:00am the day of the event to set-up. We acquired and positioned wooden shop benches, from Granoff’s Studio 4, and arranged them in the lower level outside Martinos Auditorium. We chose the tables as they are usually used for students to make work on.
Artists were required to be at their booths selling work for the duration of the show. Each artist was allowed to select their own booth. This stochasticity produced juxtapositions between a wide range of works. For example, hand blown wine glasses were displayed in between paper crane earrings and oil paintings. Artists were in contact with us for the week prior to the show, so we were able to accomodate specific installation requirements while still allowing artists to design their shop space.
Bridget Sauer for example, hung her hand-painted scarves on a series of strings in the window adjacent to Granoff’s Angell Street entrance. As items sold, her “installation” morphed. Visible from the street, her work attracted passerbys’ attention. Montana Feiger and Christopher Yamane alternatively, places their works for sale, masonite earrings and wine glasses and fortune cookies respectively, directly on the table surface. Connor McManus suspended his canvas and masonite lanterns from the ceiling while Kelly Winter decorated her space as a “Sweet Shop” and sold candy jewlery.
The sale attracted predominantely students but also faculty and Providence locals.
The most popular items sold were hand-painted scarves and costume jewelry. These lower-priced, craft-oriented objects proved to be more sellable than fine-art objects such as painting on canvas.
Artists set prices for their own work and the Guild took no commission.
Montana Feiger: 3 pairs of earrings, $50 total
Meia Geddes: 5 pairs of earrings, $50 total
Maya Mason: 0 paintings and 0 lanterns sold
Connor McManus: 0 paintings and 0 lanterns sold
Sofie Ramos: 3 drawings; $45 total
Bridget Sauer: 12 scarves; $363 total
Miranda Steele: 0 sculptures sold
Kelly Winter: 12 necklaces and 11 rings; $117 total
Christopher Yamane: 2 glasses; $70 total
April Zhang: 1 hair bow; $2 total