Tongues on Trees

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Dr. Seuss's Lorax inspired image around campus.

I implemented a series of visual puns around the trees on campus. Large cardboard cutouts of tongues covered in 'bark-texture' printed paper were hung from trees. I covered the poster with bubble wrap to signify taste buds. On the tongues, I painted a Dr. Seuss line about the lack of speakers defending the environment. I designed this poster because I believed that the argument to protect the environment is so heavily bogged down in facts we've already heard and cliche phrases about loving the planet; I wanted to create something that would affect people in a different way. In this kind of silly design, I put into motion a more affable idea of environmental protection that brings to life a poem that is an attention grabber that doesn't shove a message. The poster is location specific, hung from trees with a coat hanger.

I wanted to take a powerful fantastical image and generate it in front of people.

“I am the Lorax. I speak for the trees. I speak for the trees for the trees have no tongues.” 
― Dr. Seuss ,Lorax




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