Inspired by the Boycott of Apartheid in South Africa, Palestinians began to call for boycotting, divesting from, and sanctioning Israel a few years ago. Boycott, Divestment and Sanctions (BDS) is a non-violent resistance movement aiming to pressure Israel to stop violating Palestinians and to end its occupation and colonization of Palestinian land.
One focus of the BDS movement is to raise questions about the investments American institutions are making in Israel and the sale of materials and equipment which support Israeli occupation and colonization. Such institutions are profiting from Israeli military occupation, by selling merchandise to Israel for profit, but at the unethical expense of Israel using this merchandize to oppress and violate Palestinians, and to maintain its military occupation of Palestine.
The BDS movement is currently growing, as international groups began to respond successively, including church groups, academics, artists and other activists, and it is already having some impact on Israel, economically and otherwise. It is making people reconsider their support of the occupation.
This video shows how three American companies are complicit in the Occupation of Palestine: Caterpillar, which sells bulldozers to the Israel army to use in demolishing Palestinian homes and infrastructure; General Electric, which supplies coolers to Israel's Apache helicopters which are used to bomb civilian areas; and Motorola, which provides the Israeli military with surveillance equipment to control Palestinians and locate and imprison them.