Found Footage- Develop

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Development

I started with a handful of different sources- the primary one being the mid-seventies commercials of Robert Abel and others with a similar aesthetic. These commercials were hypnotic to me, partially for the psychedelic neon visuals, partially for the fact that they were aired as commercials with such a strange aesthetic and clearly deeper intentions, and partially for the fact that several of the jingles i had internalized my entire life due to my dad singing them, and now to see the actual commercial is a very surreal experience for me. My goal was to create a narrative using these commercials and 3d renderings of fetal development.

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