Daydreamin' Video Remix

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Daydreamin' Video Remix

by Jacob Schuman 

This video remix, created for the song "Daydreamin'" by Lupe Fiasco (featuring Jill Scott), uses video clips appropriated from news, film, videogame, and television media. The selected clips both express the sentiments voiced by Fiasco during the song and tie his message more specifically to representations of violence, wealth, and African-Americans in contemporary media. All video was taken from YouTube.

The remix begins with two computer animated clips, taken from CBS and FoxNews, which lead the viewer through a virtual tunnel, symbolically entering the mediated "day dream" Fiasco explores in his song, before emerging into a BET commercial. Throughout the song, each chorus is accompanied by computer animated clips taken from news and music video channels - the shifting colors and banal rhetoric of these promotions represent the hazy, thoughtless, and omnipresent day dream of Fiasco's simulated reality. Recurring references to "time" and "day" sync with the words "hours" and "day dream" sung in the chorus. In addition, the fragmented BET commercial, spread across the song's three choruses, adds an element of narrativity to the chorus. The two characters in the commercial - meant to represent the general public - attempt to escape a reality shaped (literally surrounded in the video) by televisions, but find themselves continuously inundated with more promotions. When they finally escape to the top of a building at the end of the song, they find only more advertisements.

During the verse, the appropriated clips visualize Fiasco's words with contemporary examples of his critiques (for example, Nelly's "Tip Drill" music video syncs with Fiasco's satire of mainstream hip-hop). In the first verse, when the lyrics are more personal and less a critique of mainstream media, the references become more interpretive in order to relate his words to the exploration of media representations of violence, masculinity, and African-Americans. The verse also contains narrative elements, as it tells the story of Fiasco's "giant robot" who, like the rapper himself, ultimately turns his back on the negative representations of mainstream media culture and escapes by leaving Earth.


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