A meme, first conceptualized by Richard Dawkins, is a cultural unit of transmission. It is analogous to genes in that it can self-replicate, mutate and respond. The internet meme is an example of this, growing and thriving within the net. The connectivity of the net allows for a culture that condenses information and knowledge into tiny units. These units while not being able to fully articulate the complexity of an idea, add a meaning of their own. The structure of the meme is an image overlaid with text in a basic font, appealing to the two fundamental modes of communication on the internet: visual and text. The internet meme is also the new world's symbol of unity - it brings disparate, unconnected individuals together for one second of entertainment, amusement, frustration or agreement.