Webby Awards 07

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11th Annual Webby Judging Guidelines

The end goal of the judging process is to arrive at the 5 best works in each category.

As judges you will simply need to review the shortlisted sites in each of the categories where you choose to vote, cast your vote for the 5 best ones, and rank them in order of preference. The 5 entries with the most votes in each category will be Webby Nominees. The Nominee that receives the most amount of #1 votes will be the Webby Winner.

We believe that your knowledge and experience will be more than sufficient in establishing the best. That being said, it's important that you understand some of our rules, when and where there may be a conflict of interest, and what criteria we use to evaluate entries.About Changing Font Size of Categories

You'll notice that the names of the categories are different sizes and colors. The larger the font size, the more the category needs your attention, and we determine what needs your attention on two factors: one specific category in which you have extraordinary knowledge (David Bowie's category is Music, for example) and which categories have the fewest amount of votes. Greyed out text indicates a category you've already voted in.


March 6, 2007 - Judging begins
March 23, 2007 - Judging Process Closed
April 10, 2007 - Webby Nominees Announced
May 1, 2007 - Webby Winners Announced
June 3-5th, 2007 - 11th Annual Webby Awards - NYC


There aren't very many. While we have mapped out The Academy's processes from The Call for Entries to the awarding of The Webbys in June, we have tried to leave the selection of the nominees and winners largely at the discretion of The Academy.

However, the one thing that we take great lengths to guard against is conflict of interest.

Conflict of Interest

You may not vote in any category that would create a conflict of interest. You have a conflict of interest with a category if any of the following are true for any of the five nominees:

  • You own the work,
  • Have consulted with the work or its owner,
  • Have worked extensively with a direct competitor to the work,
  • Or, have any personal or professional bias for or against this work that would inhibit your objectivity.

Basically, if a work's success or failure is intertwined with your own success, personal or professional, it is probably a conflict of interest.

If you are not sure whether a particular nominee constitutes a conflict of interest please ask David-Michel Davies, Executive Director of The Academy.


Creating Webby-winning work is not an exact science - many elements must combine to make a site worthy. With a lot of help, we have chosen the following criteria that we'd like you to consider while making your selection. While you may have your own idea what each of these things means, our definitions are here as guidelines. Lastly, we encourage you to consider the relevance of these criteria to the category in which you are voting.

Below are the six criteria by which The Academy evaluates Websites.

  • Content
  • Structure and Navigation
  • Visual Design
  • Functionality
  • Interactivity
  • Overall Experience
  • Quality of Craft
  • Integration
  • Quality of CraftContentContent is the information provided on the site. It is not just text, but music, sound, animation, or video -- anything that communicates a site's body of knowledge. Good content should be engaging, relevant, and appropriate for the audience. You can tell it's been developed for the Web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more.

Structure and Navigation:

Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive and transparent. They allow you to form a mental model of the information provided, where to find things, and what to expect when you click. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.

Visual Design:

Visual design is the appearance of the site. It's more than just a pretty homepage and it doesn't have to be cutting edge or trendy. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.


Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. Good functionality makes the experience center stage and the technology invisible.


Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, not spectate. It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. It's make your own, distribute your own, or speak your mind so others can see, hear or respond. Interactive elements are what separates the Web from other media. Their inclusion should make it clear that you aren't reading a magazine or watching TV anymore.

Overall Experience:

Demonstrating that sites are frequently more -- or less -- than the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also includes the intangibles that make one stay or leave. One has probably had a good overall experience if (s)he comes back regularly, places a bookmark, signs up for a newsletter, participates, emails the site to a friend, or stays for a while, intrigued.

Quality of Craft:

The strength of the work (writing, sound, motion graphics or moving image) being evaluated, regarless of the medium.Integration:

How well the work is implemented in the medium. Can you fully experience the quality of the work, or are there technical or media specific issues preventing you from experiencing it to its fullest?

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