SamplePressReleases

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SamplePressReleases

From Nothing

Most press releases include the following key ingredients:

  1. The words "FOR IMMEDIATE RELEASE" in all caps on a separate line.
  2. Headline, e.g. "Something New To Do In The Toilet: Take Pictures of Graffiti and Post them Online".
  3. Dateline, e.g. "Providence, RI, December 11, 2005
  4. Lede (immediately following the dateline), e.g. "ToiletLines.net, a new Web site, presents images of bathroom graffiti taken with camera phones. Visitors are encouraged to submit their own pictures and leave stickers behind."
  5. Main text. This is written as a sample news story, including quotes from key players. It should include all of the important information, ideas, and details.
  6. Contact information: identify a primary press contact and include his or her name, email address, and phone number.
  7. Pound signs: for some reason, most press releases end with three pound signs, separated by single spaces, e.g. # # # #

Here are a few sample press releases. Feel free to add more.

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